Israel is a complicatd place. If that's the case, then why insist on just one interpretation, one narrative and one idea?
MULTI-* asks the users to rethink, remix and reinterpret Israel and share the results with their friends. The end goal being to encourage conversation around the complex subject of Israel, instead of reduction to just one label.
The interface asks the user to complete the simple sentence, "My Israel is...", and encourages the user to keep trying new possibilities.
It is also possible to see a live stream of other users' responses in real-time.